Maricel Herrera is the Associate Director of Meetings and Learning Events at Achieving the Dream. In this role, Maricel is part of the two person team responsible for the development, planning, and operational execution of the annual Achieving the Dream Institute (DREAM) which registers more than 1900 participants, annual retreats for Achieving the Dream Coaches, an annual New Cohort Kickoff Institute, Achieving the Dream’s Board of Director meetings, and other meetings and events as needed.
Maricel brings to this role more than 20 years of experience planning professional meetings and events, as well as distinctions as a Certified Meeting Professional and Certified Exhibition Manager. Prior to joining Achieving the Dream, Maricel served as the Director of Meetings and Exhibits at the Association for Molecular Pathology (AMP) where she planned their Annual Meeting of 3.000 attendees and $1M tradeshow along with the planning and coordination of 5-10 additional educational events each year.
Maricel has served as a Board Member of the National Coalition of Black Meeting Planners (2006-2009) and also served as liaison to the Advisory Board of the Network for Latino Meeting Professionals (2005-2007). Maricel was inducted into the 2007-2008 Class of the American Society of Association Executives Diversity Executive Leadership Program Scholars.
Education Background: Maricel has earned a Bachelor of Business Administration degree and a Bachelor of Information Systems Management degree from the University of Maryland.
Associate Director of Meetings and Learning Events