In her role as director of marketing and branding at ATD, Cheryl Fong manages the organizational website and digital marketing efforts including internal and external communication. She has 25 years of experience with marketing communications for consumer products, high-tech internet services, and professional services.
Cheryl was a communications consultant for several lodging properties where she introduced new website copy and design and created their collateral. Prior to that, she joined Spire Associates consulting firm to facilitate communications efforts and critical-path management for several startup companies’ product and company launches. She was also director of communications and marketing of a startup internet company, getacard.com, where she was responsible for developing and implementing all communications and marketing strategy including implementing a strategic vision.
Before joining getacard.com, Cheryl was director of marketing communications with J2 Global Communications where she was responsible for all communiques and touch points for the customer experience.
Earlier in her career, Cheryl spent seven years at AT&T in various communications and marketing positions including managing a $19M P&L for one of AT&T’s business internet services. As marketing director, she worked in leadership positions and as an individual contributor to cross-functional teams including finance, customer service, product management, and engineering.
Education
J.D. | University of Colorado School of Law
M.B.A. | Pepperdine University’s Graziadio School of Business and Management
B.A. (government and economics) | Smith College
Past Experience
Consultant | Spire Associates
Executive Director of Communications and Marketing | Direct Marketing Connections
Senior Director of Marketing Communications | J2 Global – Ziff Davis
Marketing Director | AT&T Data and Internet Services
Attorney | California Environmental Protection Agency
How has education changed your life/your family?
As a daughter of Chinese immigrants, education has made it possible for us to move past corner-grocery “mom-and-pop” store clerk to working professionals… in one generation. My parents made our education a family priority and believed education made all things possible. Being first generation holds many responsibilities, and education makes them achievable.
Email Cheryl