As Associate Director of Development, Dayna Gilliard is responsible for fundraising through event sponsorship and supporting various development initiatives. An experienced sales and marketing professional who has worked with national media agencies and Fortune 500 companies, Dayna has a successful track record creating, selling and executing integrated advertising and marketing campaigns targeting business to business and business to consumer audiences.
Dayna’s career includes twenty years of leadership and individual contributor roles with various national media companies, where she gained experience in events marketing, events planning and events selling; digital and print advertising sales; new business development; partnership development; developing marketing and sales collateral; marketing research and acquisition and retention marketing. Most recently, Dayna has held several roles within national non-profits. Dayna strategically utilizes her sales, marketing, business development and partnership acumen to support the work of mission driven organizations. Her experience includes securing grants to underwrite special events and journalism for The Next America Project-a project aimed at increasing awareness around inequality and the lack of opportunity for diverse populations in America. Dayna also worked to reduce the opportunity divide for youth 18-24 at a national workforce development program, where she secured corporate internships for community college students. Dayna has a passion for causes and work that support social justice, equity, inclusion and access to opportunity for BIPOC populations
A proud graduate of Howard University, Dayna resides in Montgomery County, Maryland with her daughter.
Education
M.S. (Integrated Marketing, Digital Marketing concentration) | New York University
B.A. (Business Management) | Howard University
Past Experience
Associate Director of Corporate Engagement | Year Up
Partnerships Director, Foundation Relations| Atlantic Media
Dir. Of New Business |Cision
Account Manager | USA Education
Corp. Accounts Director/Sales Development Director |ESSENCE Magazine, Time Inc
My parents always stressed the value of education. I knew achieving a college degree was necessary to achieving financial independence and financial stability. I was a first-generation college student and had many obstacles to overcome. Thankfully, I earned the Dean’s scholarship at Howard University, and joined INROADS – a workforce development program for minority students enrolled in four-year colleges. My education opened the door to my professional journey, and I can’t express how enriched my life has been because of those professional experiences.
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