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Laurie Heacock headshot

Laurie T.

Senior Advisor, Data & Analytics

In her role as senior advisor of data and analytics at ATD, Laurie Heacock is responsible for building data, analytics and technology capacity at network colleges through coaching, learning events and development and sharing of curriculum, tools and resources. Laurie leads the annual ATD Data and Analytics Summit, manages ATD’s engagement with the Postsecondary Data Partnership, and works with partner organizations on postsecondary metric alignment, policy advocacy, and data partnerships. Laurie serves on the Data/Metrics Advisory Panel for the Aspen Prize for Community College Excellence and on the National Student Clearinghouse’s Data Collective Advisory Council. She is a graduate of the League for Innovation’s Executive Leadership Institute.

Laurie has worked at ATD since 2014 but began as a data coach with ATD in 2010. She has coached dozens of Achieving the Dream institutions located throughout the United States. She is trained in facilitation, appreciative inquiry, design thinking, process mapping, data visualization, implementing guided pathways, racial equity and poverty, Kotter Change Essentials, and Franklin Covey’s Four Disciplines of Execution.

Laurie has over 35 years of community college experience, including high-caliber professional experience in institutional research, applied research, academic advising, and instruction.


M.A., B.S. (Psychology) | James Madison University

Past Experience

Vice President of Data, Technology & Analytics | Achieving the Dream, Inc.

District Director of Institutional Research | Broward College

Project Manager, Applied Research | Anne Arundel Community College

Academic Advisor | Anne Arundel Community College

Adjunct Instructor, Math | College of Southern Maryland

How has education changed your life/your family?

My father was a first-generation college student, and earning a degree advanced his military career and bettered our lives. With my parents’ support, I attended an in-state public college where I earned a five-year master’s degree. My first job out of college was at a community college where I worked as a research analyst and taught math as an adjunct. I fell in love with the mission of community colleges and for the past 35 years, I’ve helped institutions transform to better the lives of their students. One could say I went to college and never left!

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